Wow, wow, wow. Beauty Pie have smashed it with this amazing new 'yuvaiaesthetics' face serum. ormulated in collaboration with world-renowned Consultant Dermatologist, Dr Vaibhav Mehta, the serum is packed with so many actives - all of which work to visibly firm, resurface, brighten, tighten and hydrate the skin.

Hyaluronic acid acts like a glass of water for thirsty skin, and this serum contains a generous 1.5% concentration of it. The formula is fairly no-frills to use, clear and slightly sticky on first application, but its moisture-restoring magic makes it worth every penny. Dry skin is more prone to “creasing”, so this hit of hydration plumps (and therefore smooths out) those fine lines.

serum is really fast-absorbing, ideal if you’re doing your morning in a rush before your first Zoom call. The formula consists of hyaluronic acid for rehydrating the skin, sugar beets and hop flower, which target hyperpigmentation and help to fade age spots. The blend of ingredients works to plump the skin too, which reduces the appearance of fine lines. If you have highly sensitive skin the fact this is fragrance free will be music to your ears and an impressive 100% of the ingredients are organic.